Content Writing

Trusted by all sorts of organizations.

Not a one-trick pony. We have clients in virtually every industry.

Content is Everything

The content on your website is one of the most important and crucial aspects to having a successful site that works for you. Not only does it tell your story and paint a picture for your visitors about your company, it can serve to sell your brand. With the right content in place, your website will rank high on search engines and target the correct audience.

Our content creators have a combined experience of over 30 years writing professionally. Not only are they talented at what they do, but they know the ins and outs of writing text that is optimized for search engines as well as marketing lingo, tips, and tricks.

Let’s face it, you’re a busy professional and probably not a writer. You don’t have the time or the skill to write content that will work for you. OpenPotion’s content creators have that skill and the time.

Let us write your story.

Blog Writing

Blogs are a vital piece to any website. You can share your expertise on a subject, write tutorials, or even give your visitors and current clients an inside peek into your employees’ lives. Whether you’re writing informational articles or conversational pieces, it’s vital that you know how to write for your audience. You’ll need blogs full of information that are interesting to your target readers and show up well on search engines.

OpenPotion’s writers are professional bloggers experienced in writing blogs that are chock full of SEO friendly content and stay within the word count that is the “sweet spot” for search engines, all while remaining professional and knowledgeable about the topic at hand without losing a friendly voice for the readers. We extensively research topics before we start typing, so that every blog is on spot and intelligent. Our writers are experienced professionals who know the ins and outs of search engine optimization and marketing lingo, and are extremely talented wordsmiths.

We have many blog packages for you to choose from. From a start-up pack of three blogs to get you started (topics of your choice) to monthly deals so that your blog stays fresh and up to date with new material, you’ll find the package to fit your businesses needs.

Testimonials

Every website should have Social Proof, or Testimonials, to back up their image. Testimonials create a sense of transparency and integrity for your business. Having comments from your current satisfied clients displayed prominently on your website proves to visitors that you’re a great company who is good at what you do. But it can be tedious to track down your clients, ask them to write a testimonial, and collect all of them along with a head-shot for each one.

Why not let OpenPotion’s experts get the testimonials for you? We’ll call your current clients and interview them, gathering their feedback about their experiences with you. We record the phone call, and later pull out the best pieces of the interview to craft into a testimonial that will really sell your company. We do all the work to get the testimonials written, collect the bio photos, and combine it together on your website to create fantastic social proof.

As a bonus, we collect the informational data from our recorded interview and create a report for your company to give you an overall view of how you’re doing, where clients think you’re excelling – and sometimes where they think you might need improvement.

Call us today to get started.

Staff Bios

When people come to your website, they’re going to be curious. About your business, what you do, and even about your staff. The About page is one of the most highly viewed pages on any website. By including an overview of the company with photos of the office as well as photos of your team with short bios, you create a sense of open honesty and visitors will feel that you are warm and friendly. You want them to identify with you as real people and not just a large corporation or words on a screen.

But, tracking down all of your employees to write a short bio and provide a head shot can be a long and tedious task to undertake. And let’s face it . . . not everyone is a writer.

By hiring OpenPotion’s team to write your staff bios for you, you ensure that skilled professionals are writing excellent bios for your About Page. We’ll call each employee on the phone and conduct a short interview; asking things such as what they like about the company, why they enjoy their job, and even what they do in their spare time. We’ll pull all of the best content out of each recorded interview to craft into snazzy bios of your employees. We like to think that we have a bit of a sense of humor, and will pepper that into the bios so you sound like real people and not stiff or unapproachable. We’ll collect all of the photos from your team members and compile these with the bios we write onto your About Page for a fun, informative look at your company and its employees.

Video Scripts

Having a video on the front page of your website is an excellent way to draw attention to your company and what you offer. Quite honestly, the majority of readers are going to skim through written content. A short, to the point, video will catch everyone’s attention and act as a second course to the written content.

If you’re suffering from Writer’s Block and don’t know what you want your video to say, OpenPotion’s expert writers can assist you. This service includes a half hour phone call to brainstorm about your business and what you would like the video to convey to your website’s visitors. We’ll take what we learn in this brainstorming session and write a script for your video.

Call us today to talk about your video script.

Content for Property Management

At OpenPotion, we’re experts in Property Management, with over six years of experience in building property management websites. Many of us come from real estate families, and all of us have been working extensively with property management companies over the years learning the business from the ground up.

Our content creators are skilled and talented writers with expertise in SEO management, writing for marketing, and property management. We know what to write to get you conversions on your website and ultimately get you more doors. We craft SEO friendly pages for property management companies that will drive more traffic to your website and make the visitors want to hire you as their new PM company.

We can knowledgeably write about everything you do in your business from advertising empty properties and tenant screening to informative Learning Center articles and specialty services (including HOA management, Lease Only, Evictions, and much more). We’re savvy with online searches for rentals and work with many of the companies that offer online portals.

Our specialty is our “City Landing Pages”. These are unique pages for every area you serve, free of duplicate content, and chock full of SEO to ensure that your company is the first one seen on a search. These pages are our pride and joy- we take the time to research each city, write about it’s highlights in detail, and then end the page with information about your company and why you’re the best choice for property management in the area.

Want more doors? Hire OpenPotion’s expert property management writers to craft your content. Contact us today to get started.

“Website Design Full of Openness”

Why clients choose us.

We’re Marketers 1st, Designers 2nd.

We take time to figure out your target groups and build a website that effectively targets them. Oh, and we actually have marketing degrees (unlike every web designer that claims to be an “internet marketer”).

Modern, Mobile-Friendly Design

Our sites are responsive, which means they work on any size screen, including iPhones and tablets. We follow the latest design trends: minimalistic, flat design, with wide layouts are certainly in style right now.

Optimized For Leads

Our sites are built to get leads. We are always learning and we follow the latest conversion research to build sites that are effective at turning visitors into clients.

Easy to Update

We use modern Content Management Systems like WordPress or Joomla to make it easy for you to login and manage your content.

Seriously, we have the best clients.

Our clients love us.

Find out if we’re a good fit.

Get answers. Learn what makes a site sell. Hear about our process.

Get Started