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How Effective Is Your Residential Property Management Website?

Get your website’s DoorGrow Score© and find out why it’s costing you leads.

See How Your Residential Property Management Website Measures Up

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Get Your DoorGrow Website Marketing Score

See if your property management site is optimized to capture more business or if it is bleeding your marketing dollar.

Step 1 of 5

20%

Getting Started
What's Your Website Address?
Who provided your website?*
- OpenPotion
- Appfolio
- Cazarin
- Pointwide
- Property Manager Websites
- Property Solutions
- Propertyware
- IT49
How old is your website?*
Before starting the quiz, how effective do you think your website is at converting potential owners/clients into leads?*
ExcellentPretty goodNeutralNot so greatTerrible

Above the Fold
First let's evaluate the area visible when you first open the page (without scrolling down).
Sales Focused: Look at your homepage. Is it primarily focused on tenants needs (rental listings, pay rent, search rentals) or on targeting potential new owners/clients?*
- Tenant Focused
- New Owners/Clients Focused
You are tenant focused if... you have rental listings on the homepage, an attention-seeking "Pay rent" button, a "Search rentals" button, or plenty of verbiage about finding a great rental.
Menu: Does your site have more than 5 main menu items, or is the menu in the sidebar instead of being displayed horizontally across the top?*
- Yes
- No
If your menu items are displayed vertically on the side or you have more than 5 main menu options, choose "No".
Pricing Page: One of your main menu items is "Pricing"*
- True
- False
Slideshow-free: When you land on the page, the visible area has no image rotators, slideshows, or moving images*
- True
- False
Headline: When you land on the page, the most obvious item is a visible, clear headline stating what you do for potential owners/clients.*
- True
- False
Hero Image: The site has a photo of a real person (not a cheesy/fake stock photo) looking directly at the camera that is visible when you land on the page.*
- True
- False
Promo Video: The homepage has a short video (2 min. or less), visible when you land on the page, and mentions owners' pain points, offers a solution, and ends with a call to action.*
- True
- False
Call-to-Action: Does your homepage have a visible, noticeable, and obvious call-to-action targeting potential owner/clients (and not tenants) when you first land on the page (such as a large button)?*
- Yes
- No
Phone: Is there an obvious phone number at the top of your site.*
- Yes
- No

Homepage Content
What you see after scrolling down on the homepage.
Lead Capture: Does the homepage have a simple (5 fields or less) lead capture form?*
- Yes
- No
Lead Capture: Do all lead capture forms clearly state a benefit for the potential owner/client if they give you their info (besides being contacted), rather than just asking for their info?*
- Yes
- No
You may have to locate the contact form to answer this.
Social Proof: Does your homepage have testimonials with faces next to them?*
- Yes
- No
Exclamation Points: Search the page for exclamation points (!). Does your homepage have them in any major headlines or are they used throughout the page?*
- Yes
- No
Trust Symbols: Do you have association or affiliation logos on the site, such as BBB, NARPM, etc?*
- Yes
- No
USP: The homepage content clearly answers the question "What's different or unique about your company?" or "Why should I choose you, over your competitors?" instead of just mentioning what you do.*
- True
- False
Contact Info: The footer has the address and phone number (for each location), and matches the information Google Places lists for your business.*
- True
- False
Keyword Stuffing: Does the footer contain several city keyword links in an attempt to get better rankings?*
- True
- False

Important Features
WordPress: Is your site built using the WordPress Content Management System (CMS)?*
- Yes
- No
Mark "No" if you have an Appfolio, Buildium, Propertyware, Property Managers Website, or a Pointwide website.
Responsive Design: The site adapts to any browser width or screen size instead of having a totally different "mobile version" or no mobile version at all.*
- True
- False
Does the site have a modern, simple, single-column layout instead of the older 2-column layout (also called a sidebar)? In otherwords, is the page easily skimmable or is it quite text heavy like an article?*
- Yes, it is modern and skimmable.
- No, it is busy.
Live Chat: The site has live chat that initiates a conversation with visitors.*
- True
- False
Tenant Section: The site has a tenant area with separate sections (instead of a single page), including directions on how to pay rent, submit repair requests, apply, and search rentals.*
- True
- False
City Landing Pages: The website has a separate landing page for each city keyword you would like to rank for.*
- True
- False

Get a Site Evaluation (No Cost)
Get more doors to manage. Seriously... people normally pay us consulting fees for this stuff. Get real, actionable tips on how you can improve your site.
Want a site evaluation call to discuss your website?
- YES. I would love a call that will help me make more money.
- NO. I don't want more leads.
Direct Phone*

What number can we reach you at directly?
Get Test Results: See Your DoorGrow Grade
After taking this quiz, how effective do you think your website is at converting potential owners/clients into leads?*
ExcellentPretty goodNeutralNot so greatTerrible
Email: Where do you want your test results sent?*

Get tips on how and why to improve your site.
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Get More Doors With A New Website

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“I was referred to OpenPotion… They came highly recommended and I have to say that working with OpenPotion is quite honestly the best decision I’ve made in regards to my property management business.”

Patrick BoushellProperty Manager in San Franciscohttp://www.leading-sf.com – Leading Properties

$4000 - 6000

Price of our best property management sites.

-$60,000

How much we can save you in annual operational/staffing costs.

$100,000

Additional income we can help you generate.

Schedule a Call

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OpenPotion Website Design

9500 Lisi Anne Drive
Austin, TX 78717

toll-free: 800-691-6736
local: 909-748-5882

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