Meet our Content Wizard

Welcome back to our Meet the Team series.  If you’ve been following along, we’re taking the time to introduce our fantastic team of experts via a fun interview and Q &A session.  Here at OpenPotion, we hire only the best designers, developers, and content writers in the industry.  We scour the world for these rockstars and are pleased to have each and every one as part of our team.

So far you’ve had a chance to meet Morgan, one of our developers and customer service experts, and Esteban, our project manager.  Today, I welcome you to meet Adam, our content wizard.  Adam came to us only a few short months ago, but in that time has proved himself as a talented, invaluable addition to our team.  Adam brings his amazing creativity to the table, and coupled with his expertise in marketing and sales writing and tech knowledge, he really is a content wizard.

Adam Z., Content Wizard

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
― Maya Angelou

What’s your background as far as work?
I got into the content creation game while living in Paris. I had the opportunity to intern in the
offices of a luxury real estate company during my five year tenure in Europe, and in that position
I worked extensively with the British press. I guess you could call it a “light bulb” moment, as I
began writing for a myriad of companies after that experience.

What do you bring to our Team that is valuable?
I thoroughly enjoy the branding process, and I feel quite fortunate to have worked with a
plethora of multinational brands. Working with the big boys has equipped me with an intimate
understanding of the ins and outs of digital marketing, and I love working with small business
owners to breathe new life into their respective companies.

Where do you live, and with whom?
New York City, with my Cocker Spaniel, Oliver.

What do you like to do in your spare time?
Perhaps unsurprisingly, I’m an avid reader and spend a significant portion of my free time
devouring any book I stumble across. I also enjoying playing my guitar, exploring the city with
friends, and seeking out that elusive perfect cup of coffee.

Where do you hang out at when you’re not at work?
Local cafés, Washington Square Park, and independent bookstores dotted across NYC.

If you didn’t work for OpenPotion, what would your dream job be?
Working as an independent contractor IS my dream job!

What is the best part about working from home, and one of the biggest challenges of working
from home?
I’ve always been a bit of a control freak, and I appreciate the solitude of working at home. I find
it easiest to brainstorm, create, and pull out the red pen when I’m left with my thoughts. On the
flip side, working independently means I have to remain self-motivated…and everybody has
moments when they just want to stay in bed for an extra 15 minutes!

What is your favorite advice that you like to give to clients about their website?
Your website is an extension of your brand; make certain it reflects your vision and serves as a
cohesive link to your external marketing endeavors.

What has been your funniest moment working at OP?
Working long hours makes all of us loopy, and I constantly collaborate with the other members
of the OpenPotion team via video conference and chat. At the end of a long week, we’re all a bit
punch drunk really, and as you can imagine, hilarious hijinks ensue.

Which projects have you enjoyed working on the most and why?
I really appreciate the chance to work with property managers and real estate groups, as it affords
me the opportunity to research the neighborhoods in which they operate. It’s like a virtual field
trip!
What’s your favorite food?
It’s hard to beat a great taco, but I’m still a kid at heart, and you can always win me over with
candy.

Favorite movie?
So many choices, so little time.

If you had a super power what would it be, and why?
Teleportation; I’ve had the chance to experience life in so many places across our beautiful
planet, and I’d love nothing more than to spend the day with some of my favorite people, many
of whom are far, far away.

Starr, Content Goddess