Announcing our first webinar (you won’t want to miss this)

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Join Jason for our FIRST webinar this Thursday:

webinar

Join us for OpenPotion’s first ever webinar, where Jason will go over the features and benefits of our GatherKudos system for your business. Get your questions answered by the expert on online reputation management, and learn the foundations that build an excellent review strategy online. What’s more, it’s completely free. You can’t miss it!

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Get our NEW ebook absolutely free when you join our webinar. Consider it a thank you gift for being awesome.

13 Rockstar Tips to Get Reviews (That Don’t Suck)

Simply click above to register onto the webinar, click any of the social share buttons, and unlock your download link. Or just click here to go directly to a download page.

Meet Our “Fab”ulous Web Developer

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For the past few months, we’ve been taking you on a tour of our rock start team here at OpenPotion, giving you a VIP backstage pass and an insider view of our fantastic team members.  Getting to know us on a more personal level lets you see the real people behind the scenes of the magic we create.

So far you’ve had the chance to get to know our customer service expert and web developer Morgan, our awesome projects manager Esteban, our British assistant to our CEO Helen, the members of our content team,  Adam the Content Wizard and Starr the Content Goddess, and our visionary designer Mike.

Today, we’re happy to share our interview with Fabricio, one of our developers and technicians.  Fab works on the  development, coding, and technical stuff that makes our clients’ websites so great.  Without him, we would certainly be lost.

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What’s your background as far as work?

I graduated from UPSA (Universidad Privada de Santa Cruz De La Sierra).   After graduation, I worked in a Software firm Called TSE-Win, a Bolivian software factory for Madrid, Spain.  After that I worked for InforFactory, another Bolivan software factory for Madrid, Spain.  After InforFactory, I branched out as a freelancer and worked in the following areas:
Web System Development for My Institute of Insurance (a Miami Insurance Institute), as the head developer for a London Firm Called SKYCIG (Electronic Cigarette sell business), and for several USA based businesses building and maintaining their Joomla and WordPress sites.   I currently work for OpenPotion.

What do you bring to our Team that is valuable?

With more than 14 years of website and web-system development, I bring a lot of technical knowledge to the team.

Where do you live, and with whom?

I live in Santa Cruz, Bolivia with my wife Maria Jose and my two boys Leonardo (10 years old ) and Agustin (17 months old).

What do you like to do in your spare time?

I like to stay at  home and watch movies or go out with my family to enjoy their company.

Where do you hang out at when you’re not at work?

I do not have a place I hang out.  I  just enjoy visiting my friends or having them over to my house.

If you didn’t work for OpenPotion, what would your dream job be?

My dream job is doing what I do.  I would like to learn mobile apps at some point, though.

What is the best part about working from home, and one of the biggest challenges of working from home?

The best part about working from home is the flexibility with my hours and avoiding driving in rush hour traffic (too much stress).  The biggest challenge is to let go of the old habits of the conventional job in an office.

What is your favorite advice that you like to give to clients about their website?

Give your website the importance that it requires in order to obtain benefits from it.

What has been your funniest moment working at OP?

I do not have one funniest moment there are a lot,  especially in the team meetings, both chat and video.

Which projects have you enjoyed working on the most and why?

There is no one project that I like the most.   I would say all of them that offer some pressure to finish them on time, there is a moment when you realize you’ve finished ahead of the deadline and say it’s DONE and you feel good for a job well done.

What’s your favorite food?

Churrasco (it’s like a BBQ)

What would your rapper name be?

Real Fab

Favorite movie?

From Paris with Love

If you had a super power what would it be, and why?

Mind reading, to know what’s coming in order to make a good business decision.

Share a favorite meme from the internet.

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-Starr, Content Goddess

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Hot Tech Trends: How Will the iPhone 6 Affect Web Design?

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Last week, Apple fans around the planet erupted into a frenzy as the technology behemoth released its newest iPhones, the iPhone 6 and the iPhone 6 Plus. Yes, I’ll admit, a good deal of the OpenPotion staff was glued to the live feed too, and we giddily exchanged messages back and forth about the latest features: a notably larger screen, Apple Pay, new imaging capabilities, and much more. While it was great fun to drool over the new devices and dream about getting our hands on one of the tech world’s hottest new toys, I had to ask myself, “How will the iPhone 6 change the world of web design?”

Sure, it might seem like a bit of a stretch, but remember, Apple was the company that brought smartphones to the masses, made Adobe Flash nearly obsolete, and was one of the loudest champions of HTML5. The impact of one little phone might not seem relevant, but with more than 500 million of these devices sold over the course of the past few years, savvy webmasters should certainly be asking themselves how their online destination could be impacted by the new release.

Responsive, Responsive, Responsive

For website owners who’ve opted to adopt a responsive design for their site, the good news is that the iPhone 6 should have little impact at all. That’s because responsive sites are specifically geared to “respond” to the browser of each unique visitor. How a site appears on an iPhone 6 Plus, iPad, or a desktop computer shouldn’t differ. Instead, responsive design allows the user experience to remain constant.  While this is encouraging news for some site owners, it’s undeniable that the new phones will make their mark in other ways.

Increased Local Searches

The Internet already marked a substantial milestone earlier this year, when mobile web usage officially surpassed traditional desktop browsing. For local business owners, this metric isn’t merely interesting to note—it’s essential. The majority of all local searches take place on smartphones like the iPhone 6, and research has shown that web users rely heavily on the reviews a site has amassed to determine its legitimacy and value. With faster LTE browsing and a longer battery life, Apple’s new phones will likely boost mobile browsing further than ever before.

If you’re still struggling to get over the impact of negative reviews on your Yelp, Google Plus, or Yahoo! Local account, consider investing in a solution like GatherKudos. This innovative tool makes it easy to filter bad reviews before they ever make it to your site—and best of all, you can easily funnel the right kind of reviews to the places that matter.

Developing Fully-Functional Websites

Earlier in this millennium, mobile websites were seen as an afterthought. Many sites didn’t offer the same dynamic features as their desktop counterparts, and some destinations weren’t accessible at all on the small screen. If the insatiable appetite for the new iPhone 6 Plus reveals anything, it’s that modern consumers are eager to purchase large devices that can take the place of their computer in many applications. For web designers and business owners, never has it been more important to create a site that caters to the users of such devices.

While the full impact of the iPhone 6 and iPhone 6 Plus remains yet to be seen, there’s little question Apple has another winner on its hands. If you’re a site owner wondering if your online destination can keep up with the influx of mobile users, get in touch with us today to learn more about our comprehensive design packages. We’re industry leaders in developing responsive, attractive sites that accomplish real results.

Adam Zetterlund

– Adam, Content Wizard

Content is King . . . How is Your Kingdom?

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Content-is-King

Is your Content working for you?

Content is King. But why is it so important? Content serves to engage your clients, tell your story, and sell your brand.

Content marketing is the key to promoting your business. The internet is a crowded market, but with the right content marketing strategy in place, your business will stand out.

If you’re having any doubts about the importance of content here’s three reasons why Content is King:

Relationships & Trust

Relationships are built on trust, and having great content on your website creates the foundation for trust. By being open about what your company offers, you’re opening the doors to building relationships with your clients. But it doesn’t stop there!

Content allows you to continue to keep in touch with clients, assuring that they’re receiving the best customer service possible. It keeps a circle of communication open, building a reputable name for your brand.

Think of content as your company’s voice. Your website is the spokesperson for your company.

Content doesn’t begin and end on the pages of your website. What about your Social Media? Yes, even a 140 character count Tweet must be well written content.

Every Tweet and every Facebook status speaks for your company just as loudly as your website does. In today’s market, Social Media is so important and many consumers will look at your Social Media to decide if your business is the right choice for their needs.

Think of it like this: Your website is your best employee, but your Social Media is your PR Expert.

Google is Your Friend

Long gone are the days of “black hat” tricks to get your website ranked higher on search engines. SEO and excellent content are today’s “white hat” tricks. Having well written content on your website that speaks to your audience will take you a long way up the rankings.

We all know people visit your website- but did you know search engines visit, too? They send crawlers to check things out that can affect how you show up on a search.

Hope to see you at the top!

Leave the Hard Work to Us

Are you ready to amp up your game? We can help you create a content marketing strategy to fully engage your visitors and current clients and increase your sales.

Find out how easy it is to get more effective content working for you.

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Starr, Content Goddess

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Meet our Graphic Designer

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Happy Friday and welcome back to our ongoing series, “Meet the Team,” where we’re giving you a chance to get a personal look into the lives of our fantastic team members here at OpenPotion.  So far you’ve had the chance to get to know our customer service expert and web developer Morgan, our awesome projects manager Esteban, our British assistant to our CEO Helen, and the members of our content team,  Adam the Content Wizard and Starr the Content Goddess.

This week, we’re interviewing our visual virtuoso and graphics guru, Michael.

"Never give up!"

“Never give up!”

What’s your background as far as work?

– Started my career as a freelancer graphic designer, operating my own business for 5 years
– Worked for a year in the marketing department of Rockwell Automation as a marketing coordinator
– Worked as an ad coordinator for a farming magazine for a year
– Worked as a graphic designer for 5 years at Greentec – electronics recycler / Thinkrecycle – electronic recycling fund-raising program
– Worked for one year as a graphic designer at Bailey Creative – web design agency

What do you bring to our Team that is valuable?

– 17 years of design knowledge and experience

Where do you live, and with whom?

I was born and raised in Kitchener-Waterloo Ontario Canada, HQ of Blackberry (formally RIM) and the largest Octoberfest next to Bavaria. I currently reside in Stratford Ontario Canada, hometown of the likes of Lloyd Robertson, Peter Mansbridge and Justin Bieber. I live with my partner Carri-Ann, her two children Hannah and Grant, toy poodle Maxwell and teddy-bear hamster Charles. My son Kyle also live with us on a part time basis.

What do you like to do in your spare time?

– Train in the martial arts
– Watch movies…love movies
– Road trips…explore new places
– Send time with my son Kyle
– Draw, read, camp

Where do you hang out at when you’re not at work?

Working from home, I don’t get out much…when I do go out, it’s usually to the dojo where I train twice a week in Aiki Jujitsu and Goju Ryu Karate.

If you didn’t work for OpenPotion, what would your dream job be?

Honestly, I have a passion for designing mobile apps. I’d love to do more of that type of work. I think I’d do well teaching martial arts at my own dojo as well.

What is the best part about working from home, and one of the biggest challenges of working from home?

Best part – The flexibility and freedom to set my own schedule and hours
Biggest challenge – Staying focused and disciplined and avoiding distractions

What is your favorite advice that you like to give to clients about their website?

I like to remind clients that “it’s all part of the process”. Developing a website consists of incremental stages that build on one another to create the final product. Not to worry, the wire-frame isn’t how the final website will look, it’s just the beginnings of the process.

What has been your funniest moment working at OP?

I find it amusing that the team feels compelled to say my name with a British accent all the time. Now I just need to convince them to add “Sir” before it.

Which projects have you enjoyed working on the most and why?

I like working on the projects that require multiple components such as logo, wire-frame, style tile, mock-up, business card, etc. This way I can help clients to build a brand, not just a website.

What’s your favorite food?

Sushi and chocolate, not together though.

What would your rapper name be?

Throw down

Favorite movie?

Sooo many to choose from… I’ll go with “Saving Private Ryan” for the purpose of this interview.

If you had a super power what would it be, and why?

The same one Bruce Wayne and Tony Stark have.

Editor’s note:  So, Michael wants to be a highly intelligent rich man with lots of fun toys.  I can dig that. 

Share a favorite meme from the internet.

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Starr, Content Goddess

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Property Pointers: 4 Simple Steps to Improve Property Management Websites

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Managing a busy property management business requires business owners to carefully prioritize their time, as they work to resolve tenant issues, find new clients, and remain profitable. Establishing a dynamic property management website can help you do exactly that, but you can’t expect incredible results with a cookie cutter webpage. Instead, your business needs to invest in a comprehensive, fully-functional site that caters to real estate investors and tenants alike.

If you’re tired of your property site’s lackluster results, using the following simple tips to overhaul your marketing efforts.

1. Invest in the Right Foundation

It might feel fundamental, but you’d be surprised to learn how many property groups try to cut corners online. Sure, investing in a professional property management site might prove expensive, but how many customers are you already losing due to an ineffective site? Before you try to fix a big problem with a tiny little Band-Aid, bite the bullet and bring in the development pros—you’ll be shocked to see how your conversation rates improve.

2. Keep Your Website Updated

If you ignored one of your client’s properties for months on end, you’d be in deep trouble. The same principle is true for your website. A whopping 97% of all consumers search for local business information online. How many of those would-be tenants are you missing because of a poorly optimized site? Keep your content fresh with new listings, blog updates, newsletters…you name it!

3. Interact with Your Site Visitors

Crafting great marketing copy and implementing savvy optimization techniques helps to pull in site visitors, but don’t let those would-be clients slip away. Work to engage with your audience immediately. At OpenPotion, we utilize live chat systems to give every site visitor a chance to ask questions, get more information, and learn more about what we do. Consider using the same approach to bolster your own success on the web.

4. Keep a Close Eye on Feedback

User reviews and testimonials have turned the online world on its head, with everyday buyers relying on this crucial information when considering your company’s services. While it’s one thing to feature glowing reviews on your site, you want to make sure negative feedback doesn’t get splashed about the web. Use a tool like GatherKudos to block out the negative stuff, while simultaneously funneling positive reviews to sites like Yelp, Google+, and Yahoo! Local.

Your website should serve as your business’ most effective salesman. It sells around the clock, and when performing optimally, should pull in a steady stream of new clients. If your site isn’t pulling its weight, make the decision today to invest in the resources that will stabilize your long-term profits.

Call us today to learn how OpenPotion can help.

Adam Zetterlund

– Adam, Content Wizard

Meet our Content Wizard

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Welcome back to our Meet the Team series.  If you’ve been following along, we’re taking the time to introduce our fantastic team of experts via a fun interview and Q &A session.  Here at OpenPotion, we hire only the best designers, developers, and content writers in the industry.  We scour the world for these rockstars and are pleased to have each and every one as part of our team.

So far you’ve had a chance to meet Morgan, one of our developers and customer service experts, and Esteban, our project manager.  Today, I welcome you to meet Adam, our content wizard.  Adam came to us only a few short months ago, but in that time has proved himself as a talented, invaluable addition to our team.  Adam brings his amazing creativity to the table, and coupled with his expertise in marketing and sales writing and tech knowledge, he really is a content wizard.

Adam Z., Content Wizard

Adam Z., Content Wizard

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
― Maya Angelou

What’s your background as far as work?
I got into the content creation game while living in Paris. I had the opportunity to intern in the
offices of a luxury real estate company during my five year tenure in Europe, and in that position
I worked extensively with the British press. I guess you could call it a “light bulb” moment, as I
began writing for a myriad of companies after that experience.

What do you bring to our Team that is valuable?
I thoroughly enjoy the branding process, and I feel quite fortunate to have worked with a
plethora of multinational brands. Working with the big boys has equipped me with an intimate
understanding of the ins and outs of digital marketing, and I love working with small business
owners to breathe new life into their respective companies.

Where do you live, and with whom?
New York City, with my Cocker Spaniel, Oliver.

What do you like to do in your spare time?
Perhaps unsurprisingly, I’m an avid reader and spend a significant portion of my free time
devouring any book I stumble across. I also enjoying playing my guitar, exploring the city with
friends, and seeking out that elusive perfect cup of coffee.

Where do you hang out at when you’re not at work?
Local cafés, Washington Square Park, and independent bookstores dotted across NYC.

If you didn’t work for OpenPotion, what would your dream job be?
Working as an independent contractor IS my dream job!

What is the best part about working from home, and one of the biggest challenges of working
from home?
I’ve always been a bit of a control freak, and I appreciate the solitude of working at home. I find
it easiest to brainstorm, create, and pull out the red pen when I’m left with my thoughts. On the
flip side, working independently means I have to remain self-motivated…and everybody has
moments when they just want to stay in bed for an extra 15 minutes!

What is your favorite advice that you like to give to clients about their website?
Your website is an extension of your brand; make certain it reflects your vision and serves as a
cohesive link to your external marketing endeavors.

What has been your funniest moment working at OP?
Working long hours makes all of us loopy, and I constantly collaborate with the other members
of the OpenPotion team via video conference and chat. At the end of a long week, we’re all a bit
punch drunk really, and as you can imagine, hilarious hijinks ensue.

Which projects have you enjoyed working on the most and why?
I really appreciate the chance to work with property managers and real estate groups, as it affords
me the opportunity to research the neighborhoods in which they operate. It’s like a virtual field
trip!
What’s your favorite food?
It’s hard to beat a great taco, but I’m still a kid at heart, and you can always win me over with
candy.

Favorite movie?
So many choices, so little time.

If you had a super power what would it be, and why?
Teleportation; I’ve had the chance to experience life in so many places across our beautiful
planet, and I’d love nothing more than to spend the day with some of my favorite people, many
of whom are far, far away.

 

Starr, Content Goddess

Starr Bryson

Responsive Design: 4 Key Reasons Your Business Site Needs It

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Earlier this year, mobile web usage in the United States overtook traditional desktop browsers for the first time in history. With millions of connected devices scattered around the nation, consumers have more access to the Internet than ever before. Long gone are the days when users had to peruse subpar mobile sites that lacked the functionality and visual appeal of desktop platforms. Today, companies can create dynamic, responsive sites that bring the full desktop experience to the small screen. If you’re contemplating whether or not you need a responsive site, consider the following four benefits.

Responsive Sites Reach More People

Google estimates that more than one in five searches are now performed via a mobile device. Furthermore, 25% of all Internet users in the U.S. connect solely via a smartphone or tablet. If numbers like those don’t sway you, consider this: more than half of all local searches conducted last year came via mobile platforms. The figures don’t lie; if you neglect mobile web users, you’re missing out on a huge segment of your target audience.

Search Engines Play Nicer with Responsive Sites

If you’ve spent any time familiarizing yourself with search engine optimization, you understand the importance of your site ranking. Google and its competitors rely on bots that canvas the web every day, indexing websites and using a series of complex algorithms to determine a site’s rank. Responsive sites give search engines one destination to index, as opposed to businesses that opt for separate mobile and desktop sites. This single indexed site is often better received by the search engine algorithms, in turn ensuring a high rank for the online destination.

Responsive Sites Produce Better Results

As a business owner, your primary concern is ensuring that your website provides a positive user experience and generates real results. Not only are responsive sites tailored to the smaller screens of mobile users, but these websites also produce better conversion rates. Furthermore, the majority of social media activity now occurs on mobile devices, and web users are eager to interact with businesses on the move. With a responsive site, you make it possible for visitors to reach out to you immediately, no matter where users happen to find themselves.

Responsive Sites are Easy to Maintain

Attracting new business and retaining your current customers is likely one of your largest priorities as a business owner. Do you really have spare time to waste updating a mobile site frequently and ensuring it plays nicely across a myriad of different devices? A professional, responsive site shouldn’t be difficult to maintain—in fact, it’s quite the opposite. These simple platforms make it easy for you to communicate your business’ message to the masses, regardless of how they choose to access your online destination.

Harnessing the digital tools available to you is the best possible way to build a brighter future and work to stabilize your monthly revenue. Utilizing responsive web design is merely one of the diverse options available to you, but the results these sites create speak for themselves. If you’re not already using responsive design and are ready to take the plunge, get in touch with us today and learn how OpenPotion can breathe new life into your business’ approach to online marketing.

Adam Zetterlund

– Adam, Content Wizard

Meet Our Awesome Project Manager

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Our team of rock stars are the super stars of the web design industry- from our developers and designers to our content writers and management team, we employ only the best of the best. Over the next few weeks, we’re going to give you an inside look into the lives of OpenPotion’s team. We believe in transparency, and there is no better route to that then to introduce you to our team members and give you a realistic look at the people behind the scenes.

Last week you were introduced to Morgan, one of our developers and support techs.  This week, please meet Esteban, our Project Manager and resident Rock Star.

 

Esteban Zenteno, Project Manager "There's always a bigger fish."

Esteban Zenteno,
Project Manager
“There’s always a bigger fish.”

 

What’s your background as far as work?
I studied Systems Engineering at UCINF University in Chile until 2008, and then I did an internship at ABBOTT Laboratories in Santiago de Chile. I went back to Bolivia where I begun working as a Jr. Project Manager for GCGi and quickly made it through to become a Project Manager, handling teams of web development programmers and learning both SEO/SEM and QA.

In the last 4 years I’ve worked with several web design companies in the UK and USA mostly, making websites and e-commerce stores for security companies, hospitals, dentists, e-cigarettes, universities, churches, clothing and designer stores among others until I joined OpenPotion in 2013 and started focusing on Property Management websites.

What do you bring to our Team that is valuable?
Commitment. I’m the kind of guy you know is willing to run the extra mile to get things done right, whatever it takes, and always makes sure clients are happy with the results.

Where do you live, and with whom?
I currently live in Cochabamba, Bolivia, renting an apartment with my cousin. My whole family is here and I try to spend as much time with my parents and my younger brother and sister as I can.

What do you like to do in your spare time?
I spend my time listening to music, which I have always loved, and also enjoy hanging out with friends and playing video games over the weekend.

Where do you hang out at when you’re not at work?
I’m usually at a friends place, my parents house, or at a bar.

If you didn’t work for OpenPotion, what would your dream job be?
My dream job would be to be an executive at Apple or Google.

What is the best part about working from home, and one of the biggest challenges of working from home?
Working from home is great because you don’t have to spend time commuting every day to work, which means having more time to focus on work and more free time to spare. The biggest challenge of working from home is keeping everything as organized as possible to ensure non-work related stuff is not getting on the way during working hours.

What is your favorite advice that you like to give to clients about their website?
Keep it updated, and optimized. Security issues come up mostly on older websites that haven’t been updated for months, and if you have a website that is Search Engine Optimized for doing it’s job, which is an on-going process, you’ll find yourself with a growing business all the time.

What has been your funniest moment working at OP?
There’s not a single one, but almost every morning at the team meeting there’s something funny happening. Someone always ends up cracking jokes that make the rest of us laugh our asses off.

Which projects have you enjoyed working on the most and why?
I enjoy most of the projects I’ve done so far, but one that comes to mind right now is Property Management Select, because working with Nick to get his website done was a breeze. Things went as smooth as possible, and we did a great website for his business.

What’s your favorite food?
Barbecue. Can’t beat a well grilled meat with some fries and a fresh salad.

What would your rapper name be?
Me, a rapper? I would be a rock star instead, but I haven’t put thought on the name yet.

Favorite movie?
Star Wars, of course. Can’t beat the best saga ever.

If you had a super power what would it be, and why?
I would like to live forever, there’s just too much to enjoy, and very little time!

 

 

 

Starr, Content Goddess

Starr Bryson

Online Marketing 101: 3 Simple Steps to Maximize Your Digital Impact

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Maximize-Your-Digital-Impact

 

After several months of collaboration with a talented web design company, your website is finally live! Now what? If you’re like the vast majority of business owners, you might not have the first clue as to what to do next. While a dynamic website forms the cornerstone of your company’s online web presence, you won’t unlock your site’s full potential until you develop efficient marketing strategies that will expand your clout, build a dedicated following, and ultimately, lead to more sales. Whether you’re a seasoned marketing pro or this is your first go-round on the online marketing carousel, the following simple steps are an easy starting ground for anyone looking to dip their toes into the digital marketing space.

1. Develop a Strategy

While it might seem simple, many amateur webmasters totally overlook marketing plans in the digital world. It’s true that the practical rules of marketing online differ from traditional methods, but the fundamentals of efficient marketing remain the same. Slapping a few blog posts up on your site and sending out sporadic status updates won’t get you very far—instead, you need to build a game plan.

First, think about who you’re trying to target. Are you reaching out to existing clients? Do you want to connect with potential buyers? Reflect on the demographics of your intended audience and create your content accordingly. Next, you’ll want to build a thoughtful outline. Consider how often you want to interact with your followers and how you plan to do so. Finally, put the pedal to the metal and jump onboard! Small steps might not seem like they have much impact, but together, these little actions can create a tidal wave of success.

2. Partner with the Right Professionals

Time and time again, business owners try to jumpstart their marketing efforts on their own, only to find themselves frustrated with a lack of results. Hey, there’s no shame in trying! At the end of the day, however, you might need to partner with a professional with a keen understanding of what you’re attempting to accomplish. Hiring a blog writer or a community manager might feel like a big step, but investing in a more polished marketing product will inevitably bring about greater results.

3. Develop a Long-Term Perspective

Everybody wishes they could coax in visitors with the drop of a hat, generate thousands of sales leads in a single day, and push their company into the stratosphere of success. Those dreams are great and they might keep you motivated, but the magic simply won’t happen overnight. Connecting with consumers on the web serves as an invaluable way for business owners to grow their companies, but this strategy isn’t foolproof. You’ll need to pour your sweat, blood, and tears into your marketing efforts if you expect them to generate tangible results. Just like the tortoise who beat the hare, focus on building upon your previous endeavors day by day, in order to build a truly powerful brand online.

Building a jaw-dropping website is the first priority as you go on your first foray into the digital marketing realm. After that site launches, however, you’ll want to pay close attention to your marketing efforts. It’s easy to place the blame for your lackluster success on a million different parties, but ultimately, poor marketing has the power to sink your ship. Instead, invest the time and energy necessary to reach out to your customers online. As your marketing approach comes together bit by bit, you’ll begin to witness the incredible fruit of your labor.

-Adam Z, Content Wizard

Adam Zetterlund