“I don’t want to adult today” Remember as a child, the world seemed so easy to navigate? And then you grew up, and realized that you’re the responsible adult now, and the world is full of decisions and potential mistakes. Websites are a good representation of this, and a phenomenon known as conversion anxiety is […]
Having too much money sounds like a wonderful problem for a small business to have, but this can actually be a bit of a bind. If companies fail to use up their budget by the end of the year, they might find themselves short-changed in the new year. But spend it on the wrong things, […]
4:36am, Thursday morning of last week, I awoke to a crunch. My flimsy $100 mattress had finally given out on me. It’d served me well, being one of the first things I bought since immigrating to America from England, but now it was time to be a grown up and invest in a real mattress. I […]
If you’ve made the decision to use WordPress as the starting point of your property management website, you’re already off to a great start. While there are several other choices out there for a content management system for your website (such as Joomla and Drupal) there are a number of advantages that WordPress brings to the table. […]
Join Jason for our FIRST webinar this Thursday: Join us for OpenPotion’s first ever webinar, where Jason will go over the features and benefits of our GatherKudos system for your business. Get your questions answered by the expert on online reputation management, and learn the foundations that build an excellent review strategy online. What’s […]
Happy Friday and welcome back to our ongoing series, “Meet the Team,” where we’re giving you a chance to get a personal look into the lives of our fantastic team members here at OpenPotion. So far you’ve had the chance to get to know our customer service expert and web developer Morgan, our awesome projects […]
Welcome back to our Meet the Team series. If you’ve been following along, we’re taking the time to introduce our fantastic team of experts via a fun interview and Q &A session. Here at OpenPotion, we hire only the best designers, developers, and content writers in the industry. We scour the world for these rockstars […]
Websites are like gardens – you need to keep watering them or they wilt. Something as simple as updating the call to actions can improve conversions by as much as 90%, and most sites that are a year or more old have elements that could be improved. If you’re not frequently checking in with your website, […]
Your online reputation hangs in the balance. In a recent study, 90% of frequent Yelp users said that a positive review affected their buying choices. In addition, nearly three quarters of online buyers reported that they trust online reviews ‘completely’. Your customers’ opinions control the success of your business. You no longer build the reputation […]
A single change, 90% more clicks. Getting the call-to-action right is a fine art. Unbounce.com recently ran a test on one of their landing pages that offered a free 30-day trial to new users. All they did was change “You” to “My”, making the new call-to-action read “Start my free 30 day trial”. Within three […]
