3 Reasons to Get an Open-Source CMS Website Instead of Something Proprietary


opensource-CMS

Launching a new website is an intensive process that encompasses a myriad of diverse tasks. From choosing a design scheme and layout to crafting the content that fills the site’s pages, it’s important to pay careful attention to the many components of a new website’s identity. For amateur webmasters with little experience in creating and maintaining an online destination, ideas like content management systems often appear overwhelming and complex, but these innovative resources are actually one of the most valuable tools available to would-be site managers.

Best of all, many of these platforms, commonly referred to as CMS, are also open-source, which represents a unique advantage for content creators and designers alike. An open-source CMS provides a seamless fit for most webmasters, thanks to the three following benefits:

1) Cost-Efficiency

Much like the name suggests, an open-source product is created and maintained by an independent group of developers. Unlike platforms from big-name software companies, an open-source CMS like WordPress or Joomla doesn’t carry an exorbitant price tag. Instead, these systems can be deployed and customized for a fraction of the cost of a proprietary system. Furthermore, the passionate grassroots development teams behind these open-source products continually release new updates to the bones of the CMS infrastructure, ensuring the platform remains secure and compatible with various web browsers.

2) Flexibility and Compatibility

Continual advances within the realm of digital content creation have served as an undeniable boon for web developers, but the various competing technologies don’t always play well together in practical applications. From coding languages to dynamic plug-ins, web designers have a vast arsenal of solutions available to them, but many proprietary management platforms only support a limited number of these resources. This results in a massive headache for designers and developers tasked with building a powerful, modern website.

Utilizing an open-source CMS as the infrastructure for a web destination eliminates many of these problems. Because of the wide number of sites taking advantage of these content systems, independent developers and large corporations alike have worked to make their products compatible with the most popular systems. For this reason, an open-source CMS can be customized to fit nearly any website need.

3) Intuitive User Experience

Professional web designers and developers tackle the responsibility of creating an appealing website, but often times, it’s small business owners and their staff who keep a site updated with new information. Without advanced knowledge of web development processes and the various elements that compose them, it frequently proves next to impossible for website owners to make changes to their site. Sites built on an open-source CMS, however, don’t present the same challenge. Open-source powerhouses like WordPress and Joomla are utilized by innumerable groups across the globe.

From multinational brands to mom-and-pop retail establishments, some of the Internet’s most-visited sites utilize an open-source CMS. Much of this popularity can be attributed to the unparalleled UX these systems provide. With a few hours of training, any website owner can master the basics of using an open-source CMS.

Ultimately, most website owners are most concerned with how well their site meets the needs and expectations of its visitors. In order to address this issue, however, it’s essential to use the right approach in the developmental process. We’ve had the privilege to partner with clients of all sizes in a web design capacity, and our open-source CMS solutions continue to prove invaluable for our customers. With the many benefits these platforms provide, it’s simply impossible to deny the appeal of an open-source content management system.

-Adam Z, Content Wizard

Adam Zetterlund

Your Website Could Use a Refresher

Websites are like gardens – you need to keep watering them or they wilt. Something as simple as updating the call to actions can improve conversions by as much as 90%, and most sites that are a year or more old have elements that could be improved.

If you’re not frequently checking in with your website, it could be going stale. Here’s some typical changes our clients ask for that make a huge difference in the performance of their sites…

Update your software.

1Technology moves quickly, and just like ‘dog years’, a year in internet time is a big deal. If your software is out of date, you could be a prime target for spam attacks and costly site damage. Think you have nothing to steal? You’re still at risk. Hackers are not just looking to take – they’re wanting to use. You’re currently a prime target to those looking to use your site for spam, illegal file serving, and other nasty activities. hurting your reputation and taking months to repair the damage.

A quick software update could be all you need to have a faster, safer site, free from spam attacks and malware. Let us work our magic to keep your site safe and secure.

Freshen your SEO copy.

2Google updates its algorithms more often than I have a cup of tea – in the last few years we’ve seen the birth of Google Updates ‘Panda’, ‘Penguin’, and even a scary sounding ‘Payday Loan’, to name a few. These Google changes will have affected how your site shows up when people search. If your site has not been prepped for these changes, it’s a good bet that you’ve sunk down the rankings and slipped out of sight.

If your copy is earmarked as ‘spammy’ or ‘impersonal’, you could be losing your place in the Search Engine Results Pages. Let our Content Goddess Starr spring clean your content and boost your online reputation.

Make your site responsive.

6

 

You aren’t using the same technology that you were when your site originally launched. Internet Explorer has released 5 new versions in the last 5 years, and since 2009, mobile web browsing has grown from 1% to a third of all internet traffic. Is your site responsive and compatible with current browsers? If not, say goodbye to a large chunk of your potential leads. With a growing portion of web traffic now coming from mobile devices, it’s important to be ready.

If your site is not yet responsive, speak to us – we can do this for you.

Simplify your menu structure.

7bLong, confusing menus are so 2012. Web users are quick, and far too fickle to sift through complex menus to find what they want. We recommend 5 items or less on your main menu.

If your menu leaves visitors in a muddle, lets work together and streamline things.

Is it time for a total redesign?

3Does your website work as hard as your best employee? Could you pay someone to work 24 hours a day, 7 days a week to adequately and consistently sell your product? Would you rather just have more leads, more income, and less to worry about? A redesign helps you to spend less and earn more.

We work with different budgets to achieve exactly what you’re looking for. Get in touch to find out how we can help you make more sales.

Refresh and update for less.

Websites should grow with your business. Our monthly support plans allow them to do just that, at a price that works for you.

On our Silver plan ($89 a month), you not only get government-grade security and fabulous 24/7 support, but you also get an included design hour every month (this alone is worth $129). You can use this to make gradual updates as and when they’re needed.

For more included design hours, or multiple sites, try our Gold or Platinum plans. Our customers love them!

ctaorange

Casual Friday in a Virtual Office: Silly Chrome Extensions


Starr Bryson

When you work for a virtual company, chances are that every day is casual Friday. I’ll be the first to admit that I work in my pajamas most weekdays. It’s one of the perks of working from home (not to mention my short commute). So what can a virtual company do to mirror the popular Casual Friday of an office job?

Introducing . . . Fun Friday.

silly-chrome

Instead of dressing down or wearing jeans, Fun Friday is a day for those of us who work remotely from home to indulge in a little bit of silliness.

Chrome has many helpful and useful extensions to make you more productive, assist you in your work, and help you stay focused. Some even block ads and add security to your computer. But today isn’t about working harder, it’s about having fun. Let’s take a look at the some of the wacky, silly, and fun extensions Chrome has to offer us to bring a smile to our faces and give us a laugh.

Website Destroyer

Website Destroyer

This is perfect for anyone who needs to blow off steam. Are you a designer, frustrated with your latest graphic? Are you a writer, struggling through your Friday and the words just won’t come? Download this extension and start blowing up your screen. A fun way to virtually destroy any computer screen with your choice of weapons. Pick from a machine gun, shotgun, stamp, hammer, and flamethrower and start obliterating.

Mustachio

Mustachio

This hilarious extension adds a mustache to every photo on a website. With this add-on, every website you look at on a Friday will erupt in giggles.

Libdoge

doge

Fans of this popular meme will enjoy this extension, but even non-fans will smile at this cute dog’s face popping up on every webpage exclaiming things like, “so much doge” and “lots free actually”.

Jailbreak the Patriarchy

Jailbreak

This extension allows you to view the world in a gender swapped parallel universe. It switches every “she” for “he” and “his” for “hers”. You might confuse yourself with this one, but you’ll laugh yourself silly.

With all of these silly extensions, you’ll have a lot of fun this Friday . . . but don’t forget to get your work done.

Are you looking for a web designer? OpenPotion Web Design builds incredibly effective websites (and awesome relationships). Call us today to find out what we can do to help you create more business and get more leads with your website.

Do you have lackluster Yelp reviews?

Your online reputation hangs in the balance.

In a recent study, 90% of frequent Yelp users said that a positive review affected their buying choices. In addition, nearly three quarters of online buyers reported that they trust online reviews ‘completely’. Your customers’ opinions control the success of your business. You no longer build the reputation of your business – your customers do.

With complex algorithms and intricate quality control, sites such as Yelp and Google are near impossible to control, so how do you make sure your business is only getting constructive reviews that boost your business? How do you turn review sites into awesome lead-generating machines?

What triggers the Yelp review filter?

Yelp HATES businesses asking for good reviews. In fact, they hate a lot of things. Here’s just some of the things that bother the Yelp filter gremlins…

Newsletter-Infographic

How do you keep reviews visible?

More people will complain when things go wrong than people praising when things go right. Think about it, have you ever called a waiter over to tell him the food was okay? No, but you’d let them know in a heartbeat if there was a hair on the plate. So how do you turn that customer frown upside down?

The answer

1) Proactively invite feedback.

“Feedback” is a wonderful word, as it literally means “Information about a reaction”. When used for improvement, there is no such thing as bad feedback, just constructive criticism. The real skill is to build feedback gathering into the overall process, and use it to improve, not to drive others away.

2) Make it a long term work in progress.

Set aside a few hours every month to gather feedback from customers. This could be a mailshot that is sent to a small portion of your customers every week, or a few minutes spent calling customers and catching up with them. Break it down into a long-term task, make your communications with them personal and responsive, and be ready to react.

3) Put your feet up – let OpenPotion handle it.

If you’re not making it really easy for customers to leave positive reviews, you’ll get bad ones. Instead of messing with mailing lists, phone calls, and spreadsheets of data, make it easy on yourself.

GatherK

One simple page. $29. Lots of kudos.

We’ll set up the page with your branding, and get it looking spiffing and ready for an influx of visitors. Customers who have had a positive experience get pointed to the right review platform for them, while those with more colorful things to say are encouraged to share their grievances privately and find a resolution, before it has chance to negatively impact your resolution.

CTA

Dealing with Bad or Negative Yelp Reviews


Adam Zetterlund

 

YelpReviewsBlog
From large, multi-national chains to mom-and-pop storefronts on Main Street, Yelp reviews have a powerful impact on a business’ bottom line. Modern consumers rely on Yelp reviews to learn about merchants in their local area, make purchasing decisions, and choose between competing businesses. While 5-star reviews help a company stand out and build online clout, negative feedback can send a company’s online marketing efforts into a dangerous tailspin. Unfortunately, there is no magic formula to make negative reviews disappear, but business owners have several tools available to them to reduce the backlash these reviews create.

Responding to Complaints Directly

In spite of a business owner’s best intentions, customers will occasionally feel unsatisfied with the service they receive. Many customers choose to vent their frustrations on Yelp, rather than giving a business the opportunity to right the wrong. A highly-inflammatory review reflects poorly on a company’s online reputation, and it sends overall satisfaction ratings plummeting. Whenever a business owner notices a negative review on Yelp, it’s essential to launch into damage control mode.

A public response to a negative review serves two distinct purposes. Firstly, the response demonstrates a company’s commitment to customer service and proactivity. Other Yelp visitors appreciate companies who take the time to address problems and resolve customer issues. Secondly, a response helps to clarify how the customer relationship went downhill. Business owners may choose to explain themselves politely, but it’s important to keep things professional and courteous. Tossing sour grapes at negative reviewers rarely proves beneficial to companies.

Flagging Negative Reviews

While it might be tempting to immediately flag all negative reviews, the Yelp system is intended to help curb biased responses. Abusive Yelp reviews from previous employees and competitors are two prime examples of content that should be flagged. These reviews are posted exclusively with the intention of hurting the business in question. The same principle applies to purchased reviews, which are strictly forbidden by the Yelp Terms of Use. Business owners should keep an eye out for reviews of this nature, but keep flagged content to a minimum. If Yelp feels that a company is flagging too many reviews, the system may flag the company for inappropriate conduct.

Preventing Bad Reviews 

Damage control can greatly reduce the impact of a nasty review, but savvy business owners need to minimize the chances of such reviews cropping up in the first place. One simple way to maintain customer satisfaction is to immediately follow up  with clients. If the customer is unhappy, it’s much better to receive an email full of vitriol, rather than see an angry review on Yelp. To further simplify this process, consider using a tool such as GatherKudos. This powerful resource makes it possible to intercept negative reviews before they reach a service like Yelp, potentially causing massive damage to your online marketing strategy.

The importance of Yelp reviews cannot be overstated. Feedback from previous customers gives other consumers confidence in the services and products that a company has to offer. While negative reviews are an unpleasant occurrence, nearly every business owner will need to confront this challenge at some point. By developing a thoughtful strategy for resolving customer disputes via Yelp, business owners can protect their company from further damage, while simultaneously strengthening the brand’s appeal to other consumers.